The customized optical highlights, reflective foil motifs and surface texture accents are now helping print buyers, agencies and designers to connect with their customers in ways not possible with traditional finishing methods. Project Peacock Tour and invited Phase 1 to contribute some souvenir samples for distribution to attendees.
The result was a stellar collection of luxury folding cartons with a wide variety of different JETvarnish 3D effects, including embossed lettering, holographic images and metallic color texture patterns with foils from Crown Roll Leaf. In less than 48 hours, Phase 1 deployed their MGI digital finishing asset to design, test and create hundreds of fully converted samples for a series of six different luxury packaging containers in consumer product categories ranging from chocolate to perfume.
A number of boxes were even personalized with names and greetings in small script fonts implemented via JETvarnish 3D embossed Variable Data Foiling VDF techniques to demonstrate small-batch, short-run gift, limited edition and e-commerce embellishment packaging applications.
This type of rapid prototyping and fast manufacturing highlights the benefits of a truly flexible digital print finishing infrastructure and has helped Phase 1 become a leading solutions provider for brands, agencies and designers across the United States. Many of the boxes also featured the logos of the new Printing United expo and Brand United conference that will be held in Dallas from October 23 rd — 25 th.
Cyber Monday. Christmas Shopping Season. We all know these terms in the product marketing game because we know how crucial it is to have a successful holiday season.
Product packaging considerations are relatively new to the marketing world, but in the highly competitive digital age of marketing, where you need to get every edge you possibly can, creative packaging ideas […].
In the 20th century, the idea of a branded packaging experience was not even a consideration. What was important was what was in the package, not how it was wrapped.
What can you do to stay on top of these ever-changing trends? One thing that may help is to be aware of which trends are on the way out […].
Online shopping has almost been around for a quarter-century, and it now commands Consequently, ecommerce packaging now plays a crucial role in the way products are sold around the world — a trend that has spurred an online vs. Judging by customer response, packaging choices can make or […].
Packaging design, like so many other things, has trends that come and go. These developments influence the colors, shapes, fonts, patterns, materials and more used in the packaging for the products people see when shopping in stores and online. New technologies, shifting customer expectations and other factors can all impact packaging trends. Understanding the current […].
If you sell your product in stores, you will need to think about your retail packaging design. While many companies focus on the product itself, the price point, its promotion and physical placement in a store, some do not pay enough attention […].
Research suggests what the packaging of a product looks like is as important to its success as the quality of what it contains. Unfortunately, research shows that 80 percent of new products fall short of expectations each year. One of the contributing factors to this rate […]. How long has it taken you to create your product? While you may be confident your product will be a success, the truth is that 95 percent of new products fail […]. Long before it shortened its name […].
Did you know that 95 percent of the products that are introduced in a given year often fail? Some products fail simply as a function of their design, but many of them flounder because of poor packaging. Packaging is important for a wide variety of reasons. While its original purpose […]. Packaging Is an Important Step for Online Businesses A lot of online retailers consider their product line to be the most important aspect of their business.
Because they typically pay so much attention to what they sell, […]. Did you know that 95 percent of new products flop each year? There are many reasons why products fail, including problems with supply chains, poor marketing campaigns and missed sales opportunities.
But one overlooked reason products fail is poor packaging. Packaging is typically what gives consumers their first impression of your products. Just as people […]. Over the past 10 years or so, the packaging industry has been moving in the direction of environmentally-friendly packaging. This move has, and continues to be, driven by a host of factors, which include: Retailer requirements Public perception Economic issues, particularly those involving petroleum Governmental agencies With so many influential factors, developing eco-friendly product packaging […].
This brief window makes it imperative to have packaging that triggers as many senses as possible on both conscious and subconscious levels. Color is very effective at evoking sensory responses on many levels […]. A trade show that relates directly to your business is often a great opportunity to network with your peers and attract new clients.
To get the most out of your investment, you must be sure your trade show booth is adequately stocked […]. While some argue that estimated failure rate is too high, the truth is many new product launches belly flop.
Early packaging looked a lot different than it does today. Wineskins, woven baskets and handmade clay pots were often the norm, but the goal of packaging has been the same: to protect the contents inside and make products easy to transport and store safely. As the effects of global warming become more obvious across the globe, many consumers have started to actively search for products that are eco-friendly or at least friendlier to the environment than their rivals.
This push toward eco-friendly products gives you the chance to make your products stand out from competing goods. What You Can […]. What comes to mind when you think of marketing? While many marketing plans do include those things, marketing actually involves more.
What Is Product Packaging? In […]. In general, consumers have more confidence in larger and more established organizations. Bigger companies are typically viewed as successful businesses that have staying power. This makes perfect sense when you think about it. Just like you only have one chance to make a first impression on someone when you meet them for the first time, your products have just one opportunity to make a positive, lasting first impression on consumers.
You may have developed the perfect way to source it, manufacture it and transport it to market. Color — among the most basic […]. People are told not to judge a book by its cover, but human beings are hard-wired to respond to certain visual cues that elicit emotional reactions and […]. It should tell the world that your brand is strong, your products are top-notch and your business can be trusted.
Yet in many cases, companies are making the following 10 common product-packaging mistakes. Your Packaging Looks Like the […]. The answer is unique to all businesses, but there are surefire indicators that you should at least talk to someone about updating your product packaging.
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